Senior marketing leadership, applied fractionally.
When B2B SaaS growth outpaces founder-led marketing, Fractionalogic steps in with an embedded, revenue-accountable, evidence-led Fractional CMO and a leadership system that scales with your business.
Why fractional, why now
Fractional leadership, proven in numbers.
Growing businesses need experienced marketing leadership to compete in a fast-moving market, but can’t always justify or afford a full-time CMO. A typical CMO hiring cycle can take six to nine months — time most growth-stage businesses don’t have.
40%
Indian startups now use fractional CMOs as part of their growth plan.
30%
Faster implementation of effective marketing strategies when companies involve a Fractional CMO.
Services
One practice. One path.
Fractionalogic’s core practice is the Fractional CMO — senior marketing leadership embedded into your team, owning revenue-facing outcomes. As businesses grow, needs often extend beyond marketing alone. Fractional Twinning brings a second senior leader into the mix, adding expertise across finance, technology, or operations at the same fractional capacity.
Fractional CMO
A part-time Chief Marketing Officer embeds into your leadership team, builds the strategy, and owns revenue-facing marketing outcomes.
See how FCMO works
Fractional Twinning
Two fractional executives work together with shared KPIs and joint accountability, covering broader commercial or operational ground at fractional capacity. This is a deliberate extension to the FCMO practice.
Learn more about Twinning
Our story
A note from the founder
“After four decades in marketing leadership across IT, FMCG, manufacturing, retail, financial services, and telecom, I built Fractionalogic on one conviction: senior leadership should be flexible without losing structure. That’s the practice I run today.”
Testimonials | Fraternity speak
Leadership trust
“Working with Murali over the past two years has been both enriching and exploratory. We collaborated closely on go-to-market strategies for several mission-critical initiatives.
He has a unique ability to guide founding teams with the right guardrails while shaping clear, compelling narratives that strengthen market positioning. A highlight was defining the UnicusAI brand — a rewarding journey in which Murali played a pivotal role in bringing clarity and coherence.”
Karthik MuruganCo-founder & Chief Executive Officer
OptiSol Business Solutions Pvt. Ltd.“Murali has given OptiSol strategic clarity and marketing discipline. He shifted our focus from technical capabilities to clear market positioning and business value, backed by a structured brand playbook. He strengthened our go-to-market strategy by aligning marketing, sales, and leadership, improving our founder and corporate brands, and refining product positioning.
I highly recommend Murali to founder-led tech companies that need a Fractional CMO for strategic direction, innovative thinking, and sustainable marketing capabilities.”
Prem KumarCo-founder & Head of Growth
OptiSol Business Solutions Pvt. Ltd.
Fractionalogic, one base, a global reach.
Based in India, Fractionalogic helps startups access fractional leadership for greater agility and cost efficiency.
223,000 DPIIT-recognized startups in India
Are you a senior leader building a fractional practice?
Fractionalogic brings together senior leaders and specialist marketers under its Fractional Twinning service in each FCMO engagement, aligned on outcomes, shared KPIs, and unified reporting.
Join the roster
